How Do I Get Press Coverage?

How can I attract media to my attention?

10 tips for attracting media coverageKnow how to write a media release.

Find the human interest element.

The news desk won’t do – aim for specific journos.

Ban the phrase “No comment” …

Be available.

Find the local audience.

Build relationships.

Grab their attention.More items….

How do you contact the press with a story?

Look on the media outlet’s website for an email address. Find the organization’s website and search for an “About Us” or “Contact” tab. Most news organizations publish an email or phone number for tips on stories. Use this email or phone number to contact the press and tell them about your story.

How do journalists follow up?

Be polite – Even if you are getting annoyed that you have not heard back from a journalist, be polite. You make more friends with honey than vinegar; journalists have deadlines to meet so take that into account when talking to them on the phone or writing a follow up email. This is essential for good media relations.

How do I talk to a news reporter?

10 Terrific Tips for Talking to ReportersProceed with Caution. … Know the Rules of Engagement. … Speaking On-the-Record. … Speaking Off-the-Record. … Speaking on Background. … Be Responsive. … Tell the truth. … Don’t Comment on Everything.More items…

How do I sell my story to the media?

How to sell my story to a magazine or newspaper:Send us a short summary of your story. Use the story valuation form on this page to tell us the main points of your story (or you can call us).We’ll get straight back to you. … Publish your story and get paid.

How do you approach the media?

How to approach journalists the right wayResearch the journalist. Once you’re familiar with the titles, look for which journalists are writing those stories and then look at the stories they’ve run in the past. … Tailor your pitch. … Build relationships with the media. … Follow up, don’t give up.

What makes a good media story?

The best story is a well-told tale about something the reader feels is relevant or significant. The best stories are more complete and more comprehensive. They contain more verified information from more sources with more viewpoints and expertise. They exhibit more enterprise, more reportorial effort.

How can I get free press coverage?

One certain way to get press coverage is to be featured on a blog that specifically writes about new or interesting products. Blogs like Uncrate, Cool Material, and Supercompressor are all great places to reach out to.

How do I get a press to cover an event?

By following these 10 steps, you can join the buzz and capture media attention for your sharing project or event.Create a press list. … Frame your message. … Write a press release. … Create a media advisory. … Contact reporters directly. … Create a publicity plan. … Prepare your spokespeople. … Designate a media liaison.More items…•

How do you approach a journalist?

Top tips for approaching journalistsDo your research. Journalists are bombarded with emails daily from companies eager to get content about their products, services and brand published. … Make it memorable. Make sure you personalise your email to the journalist so they remember you. … Make it visual. … Get it right. … Pick up the phone. … Don’t Sell.

How do you ask for press coverage?

Here are the seven steps to getting local press coverage.Write Your Press Release. … Check Directories & Find Local Media Outlets. … Target the Right Media Contacts. … Write a Compelling Pitch. … Send Your Pitch Email & Follow Up. … Respond to Interested Journalists. … Cultivate a Positive Ongoing Relationship With Journalists.More items…•

How do I get press coverage for my startup?

To do PR for Startups, use this straightforward process:Nail your One Sentence Value Prop.Create a Contact List of Relevant Journalists.Find Email Addresses of those Journalists.Connect and Network with Journalists.Write a Banging Email Pitch.Track your Email Pitches.More items…•

How do you ask a reporter to cover your story?

10 Tips to Get a Reporter to Cover Your StoryWrite an attention grabbing headline. … Use correct grammar and spelling. … Send the press release directly to the recipient. … Keep your pitch short and to the point. … Include the who, what, where, when, how and why of your story. … If you are representing a company, try not to be too self- serving.More items…•

8 Tips to Get Featured1) Clear Positioning & Messaging.2) Create a Media Response Process.3) Produce Frequent & Valuable Content of Your Own.4) Cultivate Ongoing, Helpful Relationships.5) Add Value to Their Social Media Efforts.6) Pitch Unique Story Ideas to the Right People.7) Pay for Exposure.More items…•

How do you go to the media with a story?

Here are 10 tips that will help you tell your story to the media.Personalize. Think about your practice and your clients/patients. … Do Your Homework. … Know Your Audience. … Don’t Be Bashful. … Tough and Move On. … Follow Up. … Make Yourself Available. … Be Creative.More items…