Question: What Podcasts Are Millennials Listening To?

What age group listens to the radio most?

By generation, radio has the largest reach with Generation X (ages 35-54), with 80.5 million listeners tuning during an average month (97% of the Gen X population).

This is followed by Millennials (18-34 year olds), with 71.6 million listeners tuning in monthly (95% of the Millennial population)..

Does Gen Z listen to radio?

Gen Z listens to AM/FM Radio most when they are in the car. Almost 50% of the time spent listening to audio in the car among13-24 year-olds is to AM/FM radio, surpassing streaming audio, YouTube, and others. Gen Z listeners are much more likely to listen to audio on a smartphone than a traditional device.

While podcasts have been around for a good decade and a half, they’ve emerged from their niche recently thanks to the proliferation of smartphones, podcast apps and voice-activated speakers in homes. … Young people are now far more likely to listen to podcasts than to speech radio, Reuters says.

Why are podcasts so popular now?Podcasts allow for multitasking.Listening to a podcast is an easy way to catch up on the latest news and events.Podcast are entertaining.Podcast adaptations will grow in numbers.Smart speakers will push the boundaries of podcasting.More items…•

Giving listeners a large variety of content to choose from (typically updated every week or sometimes daily) keeps them engaged over a long period. In 2020, the top five categories for podcasts are society & culture, business, comedy, health, news & politics.

What is the best length for a podcast?

If you launch podcast episodes on a daily basis, aim for about 10-15 minutes in length. If your podcast episodes come out weekly, try to hit somewhere between 15-60 minutes. And if you opt for a monthly schedule, you could do up to 90 minute episodes.

Which podcasts have the most listeners?

Top Podcast ChartsThe Apology Line – Wondery. Listen. True Crime. … The Daily – The New York Times. Listen. Daily News. … The Bible in a Year (with Fr. Mike Schmitz) … Crime Junkie – audiochuck. Listen. … Pod Save America – Crooked Media. Listen. … The Ben Shapiro Show – The Daily Wire. Listen. … How It Happened – Axios. Listen. … Dateline NBC – NBC News. Listen.More items…

What generation listens to the most music?

MillennialsMillennials reportedly listen to more audio than any other generation | Ad Age.

What podcasts do Gen Z listen to?

Just over half (52%) of Gen Z said Spotify was their preferred platform to listen to podcasts. Comedy was the No. 1 podcast genre among Gen Zers: 3 in 4 said they are interested in comedy podcasts.

What are Millennials listening to?

Myth:​ Millennials mostly listen to cool indie music from unknown artists. Top 40, Adult Contemporary, Country, and Rock radio are the leading formats among Millennial radio listeners. These stations are playing music from today’s biggest selling acts including Justin Bieber, Ed Sheeran, Luke Bryan, and Coldplay.

Why do podcasts fail?

Most podcasts fail because podcasters sabotage themselves. They make the show they think they should make instead of the show they want to make. Instead of going with her gut, a podcaster might make the show she thinks she should make instead of the one she wants to make. Listeners can sense an uninspired product.

Are podcasts replacing radio?

Podcasts may not replace radio talk any time soon. Live radio, live TV, and their streaming equivalents seem likely to dominate key niches like breaking news and sports into the future.

What percentage of Millennials listen to podcasts?

Millennials and Gen Z tend to listen to longer podcasts than older generations. In fact, 60% of Gen Z and 52% of Millennials usually listen to podcasts that are at least 26 minutes in length compared to 42% of older generations. The most popular podcast genres were comedy, educational and news.

How many Millennials use Spotify?

As of March 2018, Spotify’s user base was dominated by Millennials, with 29 percent of its users aged 25 to 34 and 26 percent aged between 18 and 24 years old.